Tim O’Connor & Associates

Marketing, Strategy & Growth Advisory

Clarity. Alignment. Measurable Growth.

Tim O’Connor & Associates partners with organizations navigating growth, change, and market complexity. We advise boards, CEOs, and senior leadership teams on strategy, brand positioning, and demand creation—helping them align stakeholders, sharpen focus, and deliver sustained business results.

With more than 25 years of executive leadership experience, our work sits at the intersection of strategy, marketing, and organizational leadership. We bring disciplined thinking, practical judgment, and hands-on leadership to every engagement—bridging vision and execution to create real-world impact.

What We Do:

Strategy & Growth Advisory

We help organizations define where to play, how to win, and how to execute with confidence.

• Enterprise and strategic planning
• Growth strategy and market expansion
• Portfolio and investment prioritization
• Organizational turnaround and transformation
• Strategy-to-execution alignment

Brand & Market Positioning

We clarify positioning, strengthen credibility, and help organizations lead their category.

• Brand strategy and brand positioning
• Corporate and organizational positioning
• Category leadership and demand creation
• Brand portfolio strategy
• Reputation rebuilding and credibility enhancement

Marketing & Demand Generation

We design integrated marketing strategies that create demand and drive measurable performance.

• Integrated marketing strategy and planning
• Marketing plan development (annual and multi-year)
• Demand generation and go-to-market strategy
• Advertising, PR, and earned media strategy
• Agency selection, oversight, and performance management

Market & Competitive Intelligence

We turn insight into action—informing smarter decisions and sharper strategies.

• Consumer and market research strategy
• Competitive analysis and white-space identification
• Retail, channel, and category insights
• Insight-driven innovation and opportunity assessment
• Performance measurement and KPI frameworks

Board, Stakeholder & Executive Advisory

We help leaders align diverse interests and move forward with clarity.

• Board and executive advisory support
• Multi-stakeholder alignment and consensus-building
• Industry coalition and partnership strategy
• Governance and operating framework design
• Executive facilitation and strategic retreats

Leadership & Organizational Effectiveness

We strengthen leadership, teams, and organizational capability to support long-term success.

• Leadership team alignment and development
• Marketing organization design
• High-performance team building
• Senior talent and capability assessment
• Marketing budget and investment optimization

Communications, Issues & Crisis Management

We protect trust and guide organizations through high-stakes moments.

• Crisis communications planning and execution
• Issues management and misinformation response
• Executive and spokesperson positioning
• Media strategy and narrative development
• Public trust and reputation management

How We Work

Engagements are tailored to client needs and may include:

• Strategic planning and growth initiatives
• Brand and market repositioning engagements
• Executive and board advisory retainers
• Interim or transitional leadership support
• Program and initiative design and launch

Why Tim O’Connor & Associates

Clients work with us for experienced judgment, strategic clarity, and pragmatic leadership. We are trusted advisors who understand complex organizations, competing stakeholder interests, and the realities of execution. Our focus is not theory—it’s helping leaders make confident decisions and achieve measurable results.